Hardik Pandya becomes Plix’s brand ambassador for nutrition and hair care products.

Mumbai, Maharashtra, India – Business Wire India

Plix, a prominent global brand specializing in plant-based nutrition and personal care products, is excited to announce the appointment of Hardik Pandya as its new brand ambassador for its nutrition and hair care product lines.

Hardik will lead two of Plix’s latest campaigns, showcasing their top-selling products: #ACVWeightLossKaBigBoss, which features the Apple Cider Vinegar Effervescent product known for its weight management benefits, and #PlixLagaoBaalBadhao, promoting the Rosemary Advanced Hair Growth Serum.

With an impressive athletic career and a strong commitment to fitness, Hardik Pandya aligns perfectly with Plix’s mission to advocate for sustainable lifestyles through clean, plant-based nutrition. His resilience, stamina, and natural strength on the cricket field embody the core values of Plix—offering high-performance, plant-powered products that are both effective and enjoyable.

By leveraging Hardik’s extensive influence and authentic connection with sports fans and fitness enthusiasts, Plix aims to make its range of plant-based products and clinically validated ingredients accessible and affordable to a wide audience across India.

The Plix ACV Effervescent Tablets deliver 500mg of Apple Cider Vinegar along with vitamins B6 and B12 in each serving, providing numerous wellness benefits. Research suggests that ACV can help manage cravings, while vitamins B6 and B12 support metabolism, contributing to a balanced lifestyle. Designed for the modern health-conscious individual, these travel-friendly, pocket-sized tablets are perfect for maintaining a wellness routine on the go. Users simply drop a tablet into water, let it dissolve, and enjoy a refreshing fizzy drink.

Plix’s Rosemary Advanced Hair Growth Serum is crafted with clinically supported active ingredients, including natural Rosemary extract, 3% Redensyl™ (derived from larch and green tea extract), 3% Baicapil™ (from wheat and golden herb extract), and 3% Anagain™ (from pea sprout extract). Rosemary extract enhances blood circulation, nourishes hair follicles, and strengthens hair, while Redensyl™ is known for reactivating hair growth and reducing hair loss.

Expressing his enthusiasm for the partnership, Hardik Pandya, who is exclusively managed by RISE Worldwide, stated, “I am excited to collaborate with Plix, a brand that addresses real challenges faced by many, especially athletes—balancing fitness goals with sugar cravings. Their ACV Effervescent Tablets offer a smart solution, making it easier to manage cravings while staying committed to wellness. It’s inspiring to see innovative products that genuinely understand and tackle everyday health issues.”

Hardik’s association with Plix represents a significant advancement in the brand’s journey, as they strive to engage a broader audience of fitness enthusiasts and health-conscious individuals throughout India. This partnership reinforces Plix’s commitment to promoting plant-based wellness solutions, enabling consumers to lead a more balanced lifestyle.

In a joint statement, Plix’s co-founders Rishubh Satiya and Akash Zaveri remarked, “Our collaboration with Hardik Pandya signifies a major milestone for Plix. His energy and dedication to fitness align seamlessly with our brand values. With Hardik leading the charge, we are excited to channel his dynamic spirit into our new campaigns, addressing common challenges faced by many Indians, such as managing cravings and reducing hair loss.”

About Plix:
Plix, a subsidiary of the FMCG giant Marico, stands as one of India’s largest plant-based nutrition and personal care D2C brands. The company offers effective and delicious nutrition and topical products that carry international certifications, including PETA™, CLEAN LABEL PROJECT™, and MADE SAFE™. Plix prioritizes high-quality, plant-based ingredients and formulations produced in GMP-certified facilities. The brand provides a diverse array of solutions to support a healthy lifestyle from the inside out, encompassing products ranging from nutritional supplements to personal care items.

To View the Image, Click on the Link Below: Hardik Pandya Joins Plix as Brand Ambassador and Launches #ACVWeightLossKaBigBoss and #PlixLagaoBaalBadhao Campaigns

(Disclaimer: The above press release comes to you under an arrangement with Business Wire India, and PTI takes no editorial responsibility for the same.)


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