New Delhi [India], March 22: Bollywood sensation Kartik Aaryan has partnered with Supersox, the premier premium socks brand in India. Known for his captivating charm, versatile acting skills, and impeccable style, Kartik embodies the essence of Supersox, which seamlessly combines fashion, innovation, and comfort.

Kartik Aaryan has established himself as a household name, celebrated not only for his blockbuster films but also for his daring fashion statements. His ability to transform a classic tuxedo into an iconic look, as well as to style casual streetwear with effortless flair, has garnered him a massive fan base. This collaboration with Supersox marks a significant milestone in his fashion journey—one that is premium, sophisticated, and unapologetically contemporary. Just as Kartik redefines the concept of Bollywood stardom, Supersox is revolutionizing everyday essentials for a discerning audience that values elegance, quality, and innovation.

Harsh, Director of Supersox, stated, “Kartik Aaryan’s unique ability to resonate with audiences across generations perfectly aligns with the spirit of Supersox. We believe that socks are more than mere necessities; through this collaboration, we aim to redefine perceptions and demonstrate how everyday essentials can reflect individuality and aspirations.” Supersox is at the forefront of transforming the sock industry, catering to the evolving style preferences of Indian consumers. The brand distinguishes itself through the use of innovative materials, such as naturally antibacterial bamboo, combined with trendy patterns and high-quality designs. Each pair of Supersox delivers exceptional quality and a touch of sophistication, offering a wide variety of socks suitable for all age groups, from children to adults, ensuring style and comfort for everyone.

During the TVC shoot, Kartik expressed his excitement about the collaboration, stating, “Supersox is the first brand to truly disrupt the category, and I’m thrilled to be part of this transformation and their mission to elevate socks into a statement piece.” His magnetic presence and charm perfectly align with Supersox’s vision of merging accessibility with exclusivity. “I’ve always believed that the little details, like socks, can significantly impact personal style,” Kartik added.

Through this partnership, Supersox continues to cater to India’s premium market while raising the bar for functional fashion. This collaboration signifies a mutual commitment to pushing boundaries and celebrating personal style and innovation in everyday wear.

About Supersox: Supersox is a brand under Super Knit Industries, founded by the visionary Mr. Naval Saraf, who has been involved in the socks industry since 1975. Launched in 2012 by his sons, Harsh and Vivek Saraf, Supersox aims to ensure that every foot in India experiences the comfort of high-quality socks.

Over the years, Supersox has evolved into India’s most reputable socks manufacturer, supported by a robust supply chain and a state-of-the-art factory that sets global standards for quality and innovation. The brand’s world-class manufacturing facility boasts 13 global certifications, ensuring unmatched craftsmanship and quality. With a focus on sustainable materials and bold, fashion-forward designs, every pair of Supersox reflects the brand’s commitment to excellence. Offering over 10,000 unique sock designs for all ages and occasions, Supersox is one of India’s most trusted premium socks brands, available at retail outlets nationwide and on major online platforms such as Amazon, Flipkart, Myntra, Zepto, and Blinkit. Discover more at supersox.com and follow @Supersox_India on Instagram.

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