Gurugram, Haryana, India – Business Wire India

Seagram’s Royal Stag Packaged Drinking Water has launched its festive campaign, #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large. This initiative aims to empower the youth to celebrate festivals with their unique style and energy, creating lasting memories under the brand’s “Live it Large” philosophy.

The campaign introduces an innovative AI-driven experience that transforms how festive greetings are exchanged in India. Utilizing regenerative AI and advanced voice synthesis, fans can create personalized video greetings alongside cricket star Rohit Sharma. This hyper-realistic greeting experience fosters genuine connections and embodies the #CelebrateLarge spirit.

Additionally, the campaign features a 3D Festive Map, an AR-led interactive experience that visually represents the #CelebrateLarge philosophy. It also includes curated suggestions from T20 captain Surya Kumar Yadav, focusing on key celebration elements such as gifting, food, fashion, and music, offering personalized recommendations to enhance festive moments.

Royal Stag has partnered with Gaana for this campaign, aligning both brands in their mission to maximize celebrations through unique experiences. Mr. Yatish Mehrishi, CEO of ENIL, emphasized the importance of culture and music in Indian festivals, expressing excitement about the collaboration that redefines the festive experience through technology and creativity.

Consumers can create personalized festive greetings with Rohit Sharma and stand a chance to win ICC T20 World Cup tickets and other exciting prizes by visiting the campaign link: [Royal Stag Live It Large](https://www.royalstagliveitlarge.com/).

About Royal Stag:

Seagram’s Royal Stag is the flagship brand of Pernod Ricard India, recognized for its impactful presence since its launch. The brand targets young, confident individuals who embody self-belief, promoting the philosophy of “It’s Our Life. We Live It Large.”

About Pernod Ricard India:

Pernod Ricard India (P) Ltd. is a subsidiary of Pernod Ricard SA, a multinational alcohol beverage company known for delivering quality products across India. The company boasts a dynamic portfolio, including leading brands such as Royal Stag, Blenders Pride, and international premium brands like Chivas Regal and Jameson Irish whiskey. Pernod Ricard India is committed to corporate social responsibility, focusing on sustainability across key states.

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[Seagram’s Royal Stag Campaign Launch](https://www.businesswireindia.com/downloadimage?recid=18651)

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